This heatmap from Hootsuite Analytics shows that the largest volume of followers arrive on Facebook around noon PST (3PM EST) every weekday. When it comes to Facebook, past performance and follower activity are both important. We chatted with Hootsuite Social Marketing Strategist Brayden Cohen to find out how the pros calculate an optimal posting schedule. This tracks with what the Hootsuite social team found when they dug into their own data.įor the Hootsuite social media team, the best time to post to Facebook is at 6:15 AM and 12:15 PM PST on weekdays. The best time to post on FacebookĪccording to our analysis, the best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays. Once you do have an audience though, it’s staggeringly easy to figure out the best time to post for your social media channels-especially if you have the right tools.įirst, we’ll tell you how our social media team at Hootsuite found their best time to post on every social network-an audience of roughly 8 million followers. Universal best times to post like the ones we found in our research above are best used as starting points for new accounts who haven’t built an audience yet and so don’t have anyone to test on. This brings us to the bad news: it’s hard to agree on a single standard “best time to post on social media.” Everyone and their uncle has done a study on industry benchmarks-but the real source of truth always comes back to your own data on your own followers. Is there really a best time to post on social media?īecause newsfeed algorithms (especially the Facebook algorithm and Instagram algorithm) consider “recency” as a major ranking signal, posting your content when your followers are online is one of the simplest ways to improve your organic reach. You may be surprised how much it differs from the general population.īelow, we show you how to find your own best times to post using the same method as Hootsuite’s own social media team.īonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. As your accounts grow, you’ll want to tweak your posting schedule to better fit your specific audience’s behavior. If you’re starting fresh on social media and don’t have a lot of past posting data or audience insights to work with, these are good posting times to start with. The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.The best time to post on Twitter is 8:00 AM on Mondays and Thursdays.The best time to post on Instagram is 11:00 AM on Wednesdays.The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays. Here’s a quick summary of what we found, but continue reading to find out how to find the best times to post specific to your audience, industry, and time zones. That’s why we analyzed over 30,000 social media posts to see if certain days and times universally get more engagement on social media than others. What’s the optimal time? Are all hours or minutes equal in the eyes of the algorithm? You’ve spent hours (or months) researching, brainstorming, creating, editing, and polishing this new post (or campaign), and now it’s time to unveil it to the world.īut wait. When, exactly, is the best time to post on social media?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |